Archive for the ‘Social Media’ Category

Twitter Adds Ability to Email Tweets From the Web

November 18th, 2012 No comments
Facebook may have more users, but in the arena of social media no platform has become more important in communicating public messages than Twitter. Now the company has decided to expand its reach by adding the ability to email tweets from its website.

The company also provided a boost to its iPhone and Android apps, and enhanced its search results.

Many Twitter apps (including Twitter’s own) already allow you to email a tweet to anyone not using the service, but this new option will be embedded directly into the website as a standard option. The feature will appear in a new “More” icon next to the current “Favorite” option (similar to the interface on the current Twitter mobile app), and will instantly open an email window.

When you email a tweet from your mobile device, the “From” address is typically your device’s default email address (i.e. your own email address). But with this new feature, based on the currently available details, it appears that the emails will be sent directly from Twitter. It is as yet unclear as to whether or not an option to add your own email as the “Sender” will be available.

“You can email a Tweet to anyone, whether they use Twitter or not, right from your Twitter stream or from the details view of any Tweet,” a Twitter engineer wrote in a blog post. “You can add your own comment, and we’ll send an email with your comment and the Tweet together. Just like that.”

Currently, Twitter boasts roughly 500 million users, an impressive number but still far behind Facebook’s one billion users worldwide. This new email option could help Twitter significantly increase its user base.

On the mobile front, Twitter’s update to its apps provides easier access to headlines and photos from shared articles, a “view all tweets” section that pulls in tweets that were shared by people in your network, and photo results in search.

Categories: Social Media, twitter Tags:

Pinterest for Business is here!!!

November 16th, 2012 No comments

Pinterest, the online virtual dream board, has officially opened the doors for business.  Up to now the brands represented on Pinterest had been making due with the same user accounts as everyone else on the pin board site.  On Wednesday Pinterest showed its love for business with a way to convert existing accounts to the new business accounts, tools, tips, and new terms of service.  ”We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites,” says Cat Lee, Pinterest Product Manager.

In her blog for Pinterest, Cat goes on to explain some of the new features:

New business terms

We now have two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest. They also enable us to separate the provisions meant for businesses from those meant for regular people. As a result, we updated our user terms to be half as long.

Signing up on our business site allows you to specify your business name (instead of first name and last name) and get access to new tools:

  • Verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.
  • Add new buttons and widgets. Integrate the Pin It buttonFollow buttonProfile widget, or Board widget to get more engagement from pinners and traffic back your site.
  • Access to upcoming features. Receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.
  • Case Studies.Jetsetter, Allrecipes, Etsy, Organized Interiors, and Petplan Insuranceshare metrics and describe how they successfully used Pinterest to increase customer reach, drive traffic to their sites, and engage their strongest advocates.
  • What Works. We published a set of best practices with several examples for you to follow.
  • Guides and Documentation. Check out new guides and documentation for the Pin It and Follow buttons and how to use the Pinterest brand in marketing materials.

Brands have already benefited from a pin presence. Pew Research estimates that 12 percent of all Internet users use Pinterest, including 19 percent of all female internet users. Recently, Pinterest hit the ComScore Top 50 Websites in the US with just over 25.3 million visitors in the month of September.  For many users, Pinterest has become THE place to post, share, and shop for the Christmas Wish List.

Categories: pinterest, Social Media Tags:

Illinois Bans Facebook, Social Network Password Requests by Employers

August 5th, 2012 No comments

Illinois joins Maryland as the second state to sign legislation preventing employers from snooping on employees and job applicants on social networks, provided the applicants’ security settings are set to private.

Illinois has become the second state in the country to pass legislation banning companies from asking employees or job applicants for their login information for social networks.

The bill, which Gov. Pat Quinn signed into law Aug. 1, makes it illegal for an employer to request social network account information in order to gain access to their profile.  It also prevents employers from screening potential job candidates or reprimanding current employees based on information from social networks that would otherwise be private.

“Employers certainly aren’t allowed to ask for the keys to an employee’s home to nose around there, and I believe that same expectation of personal privacy and personal space should be extended to a social networking account,” Christine Radogno, state senate minority leader and co-sponsor of the bill, said in a statement. “This law will not only protect employees’ reasonable rights to privacy on the Web, but will shield employers from unexpected legal action.”

Illinois is the second state to enact this type of law; Maryland did it as well earlier this year. The issue rose to prominence when news reports surfaced of companies asking for Facebook passwords in order to access information about prospective employees. The controversy prompted Erin Egan, Facebook chief privacy officer, to issue a statement in March calling the practice “alarming.”

“We don’t think employers should be asking prospective employees to provide their passwords because we don’t think it’s the right thing to do,” she wrote in a post on Facebook’s privacy page. “But it also may cause problems for the employers that they are not anticipating.  For example, if an employer sees on Facebook that someone is a member of a protected group (e.g. over a certain age, etc.) that employer may open themselves up to claims of discrimination if they don’t hire that person.”

In May, analyst firm Gartner predicted there would be a significant increase in the amount of snooping on social networks by employers, with 60 percent projected to do it by 2015. Andrew Walls, research vice president at Gartner, told eWEEK Aug. 3 that while the actual number of incidents where businesses requested login information is low, it is appropriate to create boundaries to intrusive actions by employers.

“This does not mean that monitoring of publicly available content is to be avoided,” he said. “Monitoring and analysis of social media content is a good way to assess market reaction to corporate activities and to assess a variety of issues related to employee satisfaction or happiness.”

Many employers already monitor social media informally with spot checks of Facebook or LinkedIn profiles and status updates, he continued, and an increasing number are monitoring social media using automated mechanisms.

Under the Illinois law, employers can view any information that is publicly available. However, Consumer Reports estimated in May based on a survey that as many as 13 million U.S. Facebook users do not use or are unaware of the site’s privacy settings. In addition, Consumer Reports estimated that during the previous 12 months, 2.6 million users discussed their “recreational use of alcohol” on their Facebook wall, while 4.6 million discussed their love life.

“The upshot: you can still be as law-spurning, drunken and/or unprofessional as you want on Facebook and other sites, but at least for now, you have a chance to keep that behavior out of employers’ sight – if you work in Illinois or Maryland, that is,” noted technology writer Lisa Vaas on Sophos’ Naked Security blog. “Of course, if you’re one of the estimated 13 million US Facebook users who don’t use and/or are oblivious to the site’s privacy controls, the new law means zilch.”

This article is re-published in its entirety from

Categories: Facebook, Social Media Tags:

The Web Is Shrinking. Now What?

June 26th, 2011 No comments
We all read the statistics every week documenting the meteoric new growth areas of the Internet, and they are impressive:

Online video is exploding, with annual user growth of more than 45 percent. Mobile-device time spent increased 28 percent last year — with average smartphone time spent doubling. And social networks are now used by 90 percent of U.S. Internet users — for an average of more than four hours a month.

None of this is a newsflash. Every venture capitalist, Web publisher, and digital marketer is hyper-aware of these three trends.

But what’s happening to the rest of the Web?

The Web Is Shrinking. Really.

When you take these three growth areas out of the picture, the size of the hole left behind is staggering: the rest of the Web — the tried and true core that we thought would have limitless growth — is already shrinking.

Here are the facts:

When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period.

We’ve known that social is growing lightning fast — notably, Facebook consumption, which grew by 69 percent — but now it’s clear that Facebook is not growing in addition to the Web. Rather, it’s actually taking consumption away from the publishers who compete on the rest of the Web.

And just what is the rest of the Web?

I have been calling it the “document Web,” based on how Google and other Web architectures view its pages as documents, linked together. But increasingly, it might as well be called the “searchable Web” since it’s accessed predominantly as a reference, and navigated primarily via search.

And it’s becoming less relevant.

In the last year, Facebook’s share of users’ time online grew from one out of every 13 minutes of use nationwide, to one out of every eight. In aggregate, that means the document Web was down more than half a billion hours of use (that’s more than 800 lifetimes) this March versus last March. And in financial terms, that represents a lost opportunity of $2.2 billion in advertising inventory that didn’t exist this year.

The Creation of a New, Connected Web

The change in the Web’s direction is a clear indication to me that we aren’t just in the midst of a boom for new interaction modes, but rather in a generational overhaul of the Internet.

What replaces the declining searchable Web is a new and “fully connected” digital life. You may have heard this before. After all, the promise of the Web was to connect pages with hyperlinks. Well, this time, “connected” means much more. It means the Web connects us, as people, to each one of the individuals online; and those connections, ultimately, extend from one of us to all of us.

Just as significantly, this all happens in real time, and at nearly all times.

And here’s what’s different when you connect people, as opposed to pages: Now, the Web knows who we are (identity), is with us at all times wherever we go (mobile), threads our relationships with others (social), and delivers meaningful experiences beyond just text and graphics (video).

The connected, social Web is alive, moving, proactive, and personal, while the document Web is just an artifact — suited as a universal reference, but hardly a personal experience.

The Social Web Versus the Searchable Web

Analytical explanations — increasing smartphone penetration, bandwidth availability, and technology sophistication — fill in some of the gaps as we try to understand this sea change, but they fall short.

Something larger is afoot, and it’s not about science or technology. Rather, as human beings, we have changed how we fit the Internet into our lives.

And the nature of the Web is changing to match. The old searchable Web is crashing; while the new connected, social Web is lifting off.

The implications for publishers are massive.

The last decade has been defined by the rise of Google as the nearly limitless supplier of traffic to digital media properties. And so a generation of digital media publishers developed and followed the same playbook: create lots of content around top keywords, engineer for search engine optimization (SEO) and expand the surface area in search engines to reach more users. The objective was to catch visitors in their net; expand reach — as measured by ComScore — look more impressive to advertisers and capture more demand.

The landscape is changing, and fast.

SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade. Facebook began receiving as many visits as Google in March 2010, and already garners more than three times as many minutes as Google each month from users, according to comScore. Looking ahead, the best projections of U.S. online reach indicate that Facebook will surpass Google on that metric in less than a year, too.

And with this change, the nature of the relationship between users and publishers is being altered fundamentally — and perhaps forever.

Search offers a utility relationship, connecting users to content for the briefest of transactions; typically, it provokes users to just one pageview so they can find a piece of information, and then they move on.

But social discovery builds a relationship. Leveraging social endorsements and an environment of serendipitous discovery, consumers meet publishers in a meaningful context. As a result, the relationship that forms is stronger — and, more importantly for publishers, it’s branded.

Unlike the ecosystem set up by Google, where the search engine ironically intermediates between users and the objects of their queries (so that users reinforce their loyalty to Google, far more than to the publisher), in the world of social publishing, the Facebook hub enables a direct, if constrained, relationship between users and media brands.

The results — at least for my own company, Wetpaint — are that social media brings more qualified eyeballs and retains them. People who come via social media stay longer on the first visit; and they are more likely to come back sooner and more frequently. Overall, our visitors from social networks have a relationship that’s several times stronger — and several times as valuable when measured in engagement, pageviews, and revenues — than the relationships people form when then arrive through search.

The Human Connection

But it’s not just a change in mechanics. It’s a change in our human relationships.

Lewis D’Vorkin, the Chief Product Officer at Forbes, speaks of it when he and Alex Knapp talk about “live” media, quantum entanglement and mutually rewarding relationships that bind authors and readers on the new connected Web. It’s a sense of the Web moving from static published reference to living digital companion.

But there’s even more, and this vast change foreshadows bigger and better impacts on our lives. The greatest innovators in social media are driving exactly along that edge today. As one friend commented recently on the full potential of connected lives, by being joined more closely together, we can increase empathy and meaning, while decreasing isolation.

Toward a Fully Connected Future

Admittedly, we’re early in the replacement cycle when it comes to the connected Web. Even for strong connected Web performers like Huffington Post, Wetpaint, and others, the sum total of traffic from Facebook, Twitter, video, and mobile may add up to only half the total, or less.

But the trend has tipped, and with that tip has come both the business necessity and the human impact potential of elevating the relationship.

As the document Web of old shrinks, the new connected Web expands and delivers experiences that make our time online more effective, efficient, and enjoyable.

And that changes the role of companies on the Web from mere content publishers or providers to truly connected digital partners for real people.

This article was originally published by All Things Digital.

Published on June 23, 2011
by Ben Elowitz

Ben Elowitz (@elowitz) is co-founder and CEO of web publisher Wetpaint, and author of the Digital Quarters blog about the future of digital media. Prior to Wetpaint, Elowitz co-founded Blue Nile (NILE). He is an angel investor in media and e-commerce companies.


Categories: Facebook, google, Social Media Tags:

Social Media Doesn’t Guarantee Social Business

June 20th, 2011 No comments

It seems like you can’t go a day without seeing another story on social networks, social media, social marketing…the list goes on and on. Although sites like Facebook, LinkedIn and Twitter have been around for years, businesses are just starting to figure out how social plays a role in their business.

To date everyone has been clamoring to build a presence. The focus has been on marketing activity but lacked the tie to true businesses objectives. Many marketers got a pass on the measurability of social with excuses like “it is simply too new”, “we can’t be left behind” or “there is no way to measure the impact.”

In my opinion, we are exiting a time of social media experimentation and moving into an era of Social Business. Organizations (and not just marketers) will seek to integrate social into the business but must do so in a measured fashion, with alignment to the core objectives. The time has come for organizations to realize that “social” is not a tactic, it is strategic to the business. That concept will scare many executives. Those executives will take the path of their counterparts that missed the wave created by e-Commerce. Meanwhile, the innovators will recognize the opportunity, build successful programs and set their business on a new path as a result.

Before we go any further lets take a minute to define Social Business. While the definition is simple, the execution can be challenging without the right sponsorship, alignment and technology.

Social Business:  Cultivating relationships to drive measurable business results

In reality this concept is nothing new. However, the execution of social business has been turbo-charged thanks to the social platforms like LinkedIn, Facebook and Twitter. With these new channels, relationships become more visible, networks expand, insight gets driven from information and as a result relationships become more effective and our ability to tap into their power becomes more efficient.

Now before you start thinking that this “social thing” is a fad let me remind you of a few statistics:

  • Facebook now has over 650mm members and those members make 80,000 wall posts and 500,000 comments every minute.
  • LinkedIn has surpassed the 100mm member mark and is growing faster than ever (and they are going public this year)
  • Twitter has over 175mm users and continues to be the place where news breaks first

But let’s be clear – this isn’t about Facebook, LinkedIn or Twitter. This movement is all about people. The entire world is going social and these technologies are accelerating that movement. The new “Web” will made up of people, not sites. How will this change your business? Are you ready to capitalize on the opportunity?

For organizations, social does have a risk of falling by the wayside if you don’t take the proper steps to integrate it to your business. It all starts with defining the appropriate objectives, deploying programs to maximize results and having built in mechanisms to measure, analyze and improve.

If your team brings you friends & followers, push back and tell them you want relationships. If they bring you likes and re-tweets, push back and tell them you want business engagement. If they bring you sentiment and conversations, push back and tell them you want revenue. It’s imperative that businesses take social initiatives to the next level by moving beyond indirect metrics and start tying results to the bottom line.

Article reprinted from Socialware

Categories: Social Media Tags:

One Click Facebook like Button

June 2nd, 2011 No comments

Now we will be using one click like button for our clients and our own facebook page.
Once click facebook like button helps gain facebook page fans faster and easily.
Its very important for businesses to get likes for there page, but normally its not achieved because customers are not giving enough time to visit your page read about it and then locate like button and then click on it.
Since it requires more than 1 click and other distractions its hard to convert page visitor in to fan.
But with the help of one click like button, it just needs customers to click on that tiny button to like your page.
Provided customer is logged in to their profile and 70% of people are logged in to their facebook account while surfing web, if customer is not logged in then browser will ask customer to log in to facebook to like.
The beauty of one click like button is that it can be embedded in to Email, Blog, Newsletters, Posts, etc.
Here is one click like button for Meticul Solutions facebook page, Click it Just Once, Thanks

Categories: Social Media Tags:

Recommendations when you want them

June 2nd, 2011 No comments

Google +1 Button

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search.
See +1′s

Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results.

The next time you’re trying to remember that bed and breakfast your buddy was raving about, or find a great charity to support, a +1 could help you out. Just make sure you’re signed in to your Google Account.
Show +1′s

In order to +1 things, you first need a public Google profile. This helps people see who recommended that tasty recipe or great campsite. When you create a profile, it’s visible to anyone and connections with your email address can easily find it.

Your +1’s are stored in a new tab on your Google profile. You can show your +1’s tab to the world, or keep it private and just use it to personally manage the ever-expanding record of things you love around the web.

Categories: Social Media Tags:

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