Atlassian and Apple.

By Mark Fidelman

imageThere are only 3 enterprise-gradetechnology products I’ve ever seen that sell themselves. Two of them are from Apple; the other is from Atlassian. How many Apple salespeople have ever called you to sell you the iPhone, or iPad?  Zero. How many Atlassian salespeople have called  to sell you Confluence? You guessed it – zero.

If you believe as Marc Andreeson does, thatsoftware is eating the world, then Atlassian is its Chef.  Atlassian is the house of collaboration, the software equivalent of the world renown restaurant Alinea.  Where its software gastronomy, like Alinea’s food science, come together in unspoiled unison.

They serve a variety of selections, but my favorite is Confluence.  The company delivers that product to the masses, but it embodies and is prepared for the developer. They make code development seem less difficult and more like it’s being willed into existence. Its goal is to satisfy the appetites of software creators.

But Atlassian’s workmanship is better explained in business terms than in culinary ones, and no one is more qualified than Jay Simons, Atlassian’s President, to translate, “We’re growing like gangbusters because our mission is to provide a social platform that allows people to build software better.”

Have no illusions, their products may not win any design contests, but they are so easy to use that they’re flooding the world’s businesses with collaborative software. It’s everywhere. Pervading nearly every project manager, developer, and technical communicator  – seducing code, tasks, text, and images from its creators.  All functioning to swiftly collaborate, track, document and ship software code.

I asked Ellen Feaheny of AppFusions, one of Atlassian’s strategic partners about their success, she told me: “I really think their success is that they have the right product offering, right pricing, right low barriers to purchase, all at the right time,” then she added, “I know everyone makes a big deal out of the no-salesperson thing, but I believe their sales success is the result of nurturing their dedicated customer, partner and development ecosystem.”

Atlassian Culture – Everybody Loves a Winner

In business and in life, success breeds extraordinary performance and  extraordinary performance breeds more success. Nothing demonstrates that more than Atlassian’s culture. With a 100% Glassdoor ranking, Co-CEOs Scott Farquh and Mike Cannon Brooks, have created an organizational culture that nurtures employees, customers and suppliers.  And it’s paid off.

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