How internet of things will change Digital Marketing

Internet of things pretty much dominated the digital space during last year and has now left everyone waiting to see its significant results across our homes, workplaces, streets as well as across the digital marketing platforms. The Internet of Things technology brings with…

Gartner Says by 2014, 80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design

STAMFORD, Conn., November 27, 2012— Article re-published from Gartner As gamification moves from the leading edge to more widespread use by early adopters, now is the time to understand and evaluate this important trend, according to Gartner, Inc. Gamification is currently being driven by…

Twitter Adds Ability to Email Tweets From the Web

Facebook may have more users, but in the arena of social media no platform has become more important in communicating public messages than Twitter. Now the company has decided to expand its reach by adding the ability to email tweets from its website.…

Pinterest for Business is here!!!

Pinterest, the online virtual dream board, has officially opened the doors for business.  Up to now the brands represented on Pinterest had been making due with the same user accounts as everyone else on the pin board site.  On Wednesday Pinterest showed its…

Data jam threat to UK mobile networks

Steps need to be taken now to head off a looming “capacity crunch” on the UK’s mobile networks, says regulator Ofcom. As more people use broadband-connected smartphones and tablets, the amount of data Britons consume on the move each month has hit 20…

Mobile is second tech priority for CIOs according to Gartner.

Orlando, Fla.–Mobile technology was identified as the number two tech priority for chief information officers, ahead of cloud computing, according to a survey of 2,336 CIOs conducted by Gartner. The number one priority was analytics and business intelligence, followed by mobile technology, cloud…

The BlackBerry as Black Sheep

By NICOLE PERLROTH Rachel Crosby speaks about her BlackBerry phone the way someone might speak of an embarrassing relative. “I’m ashamed of it,” said Ms. Crosby, a Los Angeles sales representative who said she had stopped pulling out her BlackBerry at cocktail parties and…

Google expands analytics toolset with Tag Manager

Google is expanding its digital marketing capabilities with the introduction of the Google Tag Manager. Supporting both Google and non-Google website tags, the Tag Manager consolidates tags through a snippet of code. This can be managed through web interface where users can add and manage…

Bank of America tests QR code mobile-payment service

  The latest company to get into the mobile-payment market, the bank is using QR codes that let customers use a smartphone to scan pictures and make their payments.   Bank of America is testing a new mobile-payment service that lets customers use…

QR Haters… See Passbook App in IOS 6

I’m cautiously optimistic about Apple’s Passbook mobile wallet application. Though it currently lacks features and sufficient support from participating businesses, enterprises may want to start thinking about developing apps. Passbook has a lot of promise for companies in a number of industry sectors. Although…

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